Podcast | Brandwidth® Episode 05: Brand Values & Culture

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• The impact that understanding your brand can have on your organisational culture.
• Why brand values need to be more than some words on a wall
• How your values can create behaviours
• How to create ‘sticky statements’ that become memorable
• Why if you need to include the word ‘trust’ in your brand values, you might have a problem.
• Why you need to get to the essence of your brand values
• What is the right number of brand values