Podcast | Brandwidth® Episode 19: Can you be strategic about word of mouth?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:
- Word of mouth is always seen as important, but why aren’t we more strategic about it?
- What is a Talk Trigger?
- What’s the difference between a USP and a Talk Trigger?