In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• Do loyalty programs improve loyalty?
• Can loyalty programs increase growth?
• What is the impact of loyalty programs on overall profitability?
• What are the 4 types of buyers we should think about when it comes to buyer loyalty?
• Which loyalty programs do work?
• What models might be worth considering when it comes to loyalty programs?
• And does Professor Byron Sharp listen to the Brandwidth podcast?

Resources Mentioned

Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

Marketer and Consumer agree to marriage counselling Video - https://www.linkedin.com/posts/markritson_marketer-and-consumer-agree-to-marriage-counselling-activity-6869769127054180352-8dWp