Fundamentally, retargeting and remarketing share the same goal: re-engaging users who have previously interacted with your brand. “Remarketing” originated as a proprietary term by Google, referring specifically to their retargeting…
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Great content marketing is the key to capturing an audience for most industries, and the home-building sector is no exception. Whether you’re in custom home design, renovations, tiny home construction,…
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There’s one small element that holds the power to make or break your marketing efforts: the Call to Action (CTA). It’s the bridge between passive browsing and active engagement, turning…
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Structured data is code we can add to web pages to help search engines better understand the content. It allows us to tag specific content elements to tell search engines…
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SEO, or search engine optimisation, is the set of processes used to improve the visibility of a website in search engines such as Google, Yahoo or Bing. The more visible…
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E-E-A-T is a set of metrics Google considers in determining whether the content on a website is high-quality, and it’s been a subject with quite a lot of buzz in…
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Has Google been deindexing your pages recently? This can be a frustrating issue for website owners, but it’s usually a fixable one. Here, we’ll take you through the basics of…
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Search intent is the reason behind a user’s search on a search engine, and it’s one of the most important considerations in devising an effective SEO strategy. Search intent is…
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Marketing your dental practice is tough when you’re competing with at least 18,000 others in the field. Whether you’re in general dentistry, kids dentistry, cosmetic dentistry, orthodontia, prosthodontia, or you’re…
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Private schools in Australia must constantly compete for attention, striving to distinguish themselves in a market brimming with choices. Beyond just academic excellence, parents and guardians are seeking institutions that…
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