In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Do loyalty programs improve loyalty?Can loyalty programs increase growth?What is the…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:What is the 95:5 rule for B2B brands?Why it should really…
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Google Search Console is a free service offered by Google that helps you and your SEO team to monitor issues related to your website’s presence in the search results. Your…
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When you open your search engine and enter a query, you’re not searching the entirety of the internet. You’re only searching what Google, or your other favourite search engine, has…
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Did you know that despite dedicating time and resources to creating a killer content strategy, 70% of marketers fail to turn that strategy into an actionable content plan? At its…
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Competition within the Australian market for new home builders is fierce and with an increasing amount of consumer research now conducted online, well before ever coming into contact with your…
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With the global number of total users expected to reach 5.17 billion by 2024, social media has become the largest gathering place in history for people to connect, share their…
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Launched in 2004 by three Canadian snowboarders who were unsatisfied with the poor experience of existing eCommerce platforms, Shopify has grown into the world’s third largest online retailer, with over…
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