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There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…

In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…

Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…

Google Search Console is a free service offered by Google that helps you and your SEO team to monitor issues related to your website’s presence in the search results.  Your…

When you open your search engine and enter a query, you’re not searching the entirety of the internet. You’re only searching what Google, or your other favourite search engine, has…

Did you know that despite dedicating time and resources to creating a killer content strategy, 70% of marketers fail to turn that strategy into an actionable content plan? At its…

Competition within the Australian market for new home builders is fierce and with an increasing amount of consumer research now conducted online, well before ever coming into contact with your…