11 Great Marketing Tips for Cosmetic Clinics
With a market revenue amounting to a staggering $10.07 billion in 2023 and an expected annual growth rate of 2.76% from 2023 to 2027, the beauty and personal care industry…
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30 Greatest Lead Generation Tips, Tricks & Ideas
Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects…
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How to Write for SEO
There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…
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Slip, Slop, Slap (How one of Australia’s all-time great ad campaigns slipped up)
In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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Subdirectories vs Subdomains in 2022
Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…
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Podcast | Brandwidth® Episode 24: Do Loyalty Programs Work?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Do loyalty programs improve loyalty?Can loyalty programs increase growth?What is the…
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Podcast | Brandwidth® Episode 23: Is the 95:5 rule the new 60:40 for B2B?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:What is the 95:5 rule for B2B brands?Why it should really…
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How to Add a New User to Google Search Console
Google Search Console is a free service offered by Google that helps you and your SEO team to monitor issues related to your website’s presence in the search results. Your…
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How Do Search Engines Work?
When you open your search engine and enter a query, you’re not searching the entirety of the internet. You’re only searching what Google, or your other favourite search engine, has…
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The ultimate step-by-step guide to creating a killer content plan
Did you know that despite dedicating time and resources to creating a killer content strategy, 70% of marketers fail to turn that strategy into an actionable content plan? At its…
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