The ultimate guide to content marketing
At its simplest level, content marketing is the strategic process of creating valuable and relevant content that will attract and engage a target audience with the purpose of driving them…
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Podcast | Brandwidth® Episode 22: How to build a B2B brand and the problem with LinkedIn Ad
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Why is so much marketing literature focussed on B2CWhat does Jenni…
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Podcast | Brandwidth® Episode 21: What is the leading brand of politics in Australia?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Why you don’t mess with social media influencers on social media.If…
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Podcast | Brandwidth® Episode 20: The 5 Best Digital Channels (that are not Facebook or Google)
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The scary fact that 60% of digital advertising spend is spent…
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Podcast | Brandwidth® Episode 19: Can you be strategic about word of mouth?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Word of mouth is always seen as important, but why aren’t…
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8 Visual Cues that’ll Skyrocket your Content Engagement (and increase your sales)
From Apple’s clean lines to McDonald’s golden arches— good design will always lie in the heart of great communications. But what’s the difference between design that prompts action and that…
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Facebook’s ban on news content. What does it mean for Australian advertisers?
This morning Facebook announced that in response to Government legislation, Facebook would restrict the posting of news links and all posts from news pages within Australia. Why Did this happen?…
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Podcast | Brandwidth® Episode 18: Measuring & Leveraging Cognitive Biases for Fun & Profit – The Messy Middle Pt 2
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The impact of cognitive biases on purchasing decisionsWhat exactly are category…
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Podcast | Brandwidth® Episode 17: The Job to be Done
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:What job are we ‘hiring’ the products we purchase to perform?The…
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Podcast | Brandwidth® Episode 16: B2B Brand Strategy: Are the rules different?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Branding in the B2B space compared to B2CB2B brand strategy is…
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