Should You Use LinkedIn for B2C Selling?
LinkedIn is the world’s leading online network for professionals. On any given day, any number of LinkedIn’s 500 million-plus users will gather to discuss professional topics, look for jobs, hire…
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Best Marketing Books
U.S. politician and Vice president to Franklin Roosevelt, Harry S. Truman has been quoted as saying “Not all readers are leaders, but all leaders are readers” and it is no…
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7 Home Truths You Need to Consider Before you Begin SEO Activity
Are you about to embark on a search engine optimisation (SEO) program? Have you launched a new website and learned that you need to do more than simply build it…
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Snap Up Those Leads – A Photographers Guide to Lead Generation
You have all the boxes ticked – a brilliant eye, a standout portfolio and an extensive understanding of photography! So, why is it hard to win new customers? Being a…
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Generate Leads Through Social Media: A 6 Step Process
With more time spent on social media than any other digital medium, there’s no better way to reach your audience than via social platforms. Here we explore 6 steps that…
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4 Game Changing Learnings from the 2017 Google Retail Academy
This year’s Google’s Retail Academy at Melbourne’s Glasshouse featured the creme de la creme of Google’s retail specialists as well as representative’s from Hanes Brands, owner of iconic Australian brand…
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Delight Your Users and Drive Conversions With Mobile Site Design
The reliance on mobile devices to research products, find a service and make purchases is ever increasing, so having an effective mobile site is extremely important to the success of…
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7 Key Features of a Lead-Generating Website
In the digital age, your website isn’t just a website. It is a valuable business tool that turns prospects into customers. Or, at least, it can be if it has…
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17 Powerful Examples of Artificial Intelligence in Use Today
“Artificial Intelligence” is actually advanced machine learning software that uses behavioural algorithms to conform to human likes and dislikes. While in reality, these machines aren’t getting smarter, their capabilities are…
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