One of my favourite speakers, Avinash Kaushik, relates a story of an advertiser who was selling ‘Night Stands’ through AdWords. They were getting excellent click volume, and maxing out their…
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About Us BizWisdom is a boutique digital marketing agency based in South Melbourne. We offer a fresh approach to digital media buying, Google Adwords management and search engine optimisation, combining…
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MISTAKE #1: Trying to be Everything to Everyone You simply can’t be everything to everyone. Instead, clearly define your target audience and work at being the best solution for your…
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The Primer: The Bootstrapper’s Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money Author: Seth Godin Have you got an idea for starting a…
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To really understand the impact of digital integration with society and commerce we need to go back to a time before smartphones, before the Internet of things and before Facebook.
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Digital adoption is no longer just an add-on feature to existing channels. Rather, many features of the customer experience are digital by default. Perhaps ten years ago you could have…
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A call has five to ten times more value than an online form fill, because callers are at the bottom of the funnel and because its potentially easier for you…
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I recently received a question on Twitter from a fellow marketer, looking for ways to grow their voice and amplify the message of their brand. It was a great question and…
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So you’ve started blogging and are now getting more traffic to your website and that’s not surprising. According to HubSpot’s recent Benchmark report, companies that blog 6-8 times per month…
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In my role as director of BizWisdom, I’m very lucky to attend marketing conferences around the globe, not nearly as many as I would like to, but I do make…
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