Podcast | Brandwidth™ Episode 01: Is your brand protected?

In the first episode of the Brandwidth™ Podcast, BizWisdom founder Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• Is your Brand Protected?
• What to look out for when Trademarking your brand.
• What to do when you find yourself in a ‘brand crisis’.
• How to choose a brand name.
• The pros and cons of the ‘nonsense name’ vs the ‘generic name’.
• The impact of domain name on SEO.
• Does your brand pass the bus test?
• Can you tell the difference between Twisties & Cheese Twists?