Podcast | Brandwidth® Episode 06: What’s Wrong with the Way Marketing Budgets are Set?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• The concept of zero-based budgeting
• How should budgets be set?
• What is the reality of how budgets are set currently?
• Why is it so hard to increase marketing budgets, even when results are good?
• Is there a more agile model for budgeting?
• Why marketers might need to get more serious about what they measure.