Podcast | Brandwidth® Episode 07: Balancing Long Term and Short Term Objectives in Marketing

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• the dangers of focussing too much on short marketing objectives
• Are your short term campaigns damaging your brand equity?
• Can digital marketing be used to drive brand awareness
• How do long term factors influence short term decision making