Podcast | Brandwidth® Episode 08: How Not to Refresh a Brand

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• The dangers associated with re-branding using the example of Harvey World Travel / Hello World.
• When should you re-brand?
• Why you should proceed with caution.
• Why we are so easily tempted to update our assets?