Podcast | Brandwidth® Episode 14: Costly Signalling Theory and Behavioural Science in Marketing

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• Traditional Economic Theory vs Behavioural Economic Theory
• Behavioural biases - the shortcuts our minds use to make decisions and what it means for marketers
• Costly Signalling Theory and examples in life and marketing
  Why a brand is a costly signal
• Loss aversion and its roots from our evolution
• Signalling in a B2B context
• Heuristics