Podcast | Brandwidth® Episode 15: The Messy Middle of Purchase Behaviour

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• The evolution of consumer buyer journey frameworks
• Initial consideration vs active evaluation
• The latest research into active evaluation
• What exactly is the 'messy middle'
• Exploration and evaluation loops
• The power of purchasing triggers
• Is purchase abandonment a bigger issue than cart abandonment?
• Behavioural biases raise their head again