Podcast | Brandwidth® Episode 16: B2B Brand Strategy: Are the rules different?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• Branding in the B2B space compared to B2C
• B2B brand strategy is important as an internal driver of organisations
• How are B2B brands built vs B2C brands
• The important role of people in B2B brands
• The role of brand purpose in B2B
• Marketing mix and effectiveness in B2B brands
• B2B targeting 
• ‘Emotion’ in B2B marketing
• Influencing behaviour