Podcast | Brandwidth® Episode 17: The Job to be Done

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• What job are we 'hiring' the products we purchase to perform?
• The surprising truth behind milkshake purchasing behaviour
• A better question to ask consumers than "why" they purchased something
• Are two jobs to be done better than one?
• Why you should talk to your customers instead of talking about yourself
• Does something need to be ugly to be believably functional?