Podcast | Brandwidth® Episode 23: Is the 95:5 rule the new 60:40 for B2B?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• What is the 95:5 rule for B2B brands?
• Why it should really be the 5:95 rule
• Is B2B marketing really any different to B2C?
• Where can your future B2B decision-maker be found today?
• What Dean catching a train has to do with B2B brand building

As promised in the show, the number of carwashes per day in Australia is approx. - 450,000 – that’s 164.25M a year! (This is based on 3,000 car wash sites around Australia (source: Carwash.com) doing 200 a day on average. We know of a few of sites here in Australia that average 400 cars a day)

Resources Mentioned

B2B Institute – How B2B Brands Grow - https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

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