Has Google been deindexing your pages recently? This can be a frustrating issue for website owners, but it’s usually a fixable one. Here, we’ll take you through the basics of…
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Search intent is the reason behind a user’s search on a search engine, and it’s one of the most important considerations in devising an effective SEO strategy. Search intent is…
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Marketing your dental practice is tough when you’re competing with at least 18,000 others in the field. Whether you’re in general dentistry, kids dentistry, cosmetic dentistry, orthodontia, prosthodontia, or you’re…
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Private schools in Australia must constantly compete for attention, striving to distinguish themselves in a market brimming with choices. Beyond just academic excellence, parents and guardians are seeking institutions that…
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The health and beauty industry is dynamic and competitive. The skincare market alone was valued at $1.3 billion in 2021 and is expected to grow at a compound annual growth…
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If you Google ‘best marketing channels for cosmetic clinics’ online, you’ll literally be bombarded with suggestions. From old-school methods like billboards and magazines to new trends like digital platforms and…
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Not all content hits the mark, especially in the cosmetic industry. So when it comes to cosmetic clinic marketing, you can’t just wing it. There’s a science to it, and…
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With a market revenue amounting to a staggering $10.07 billion in 2023 and an expected annual growth rate of 2.76% from 2023 to 2027, the beauty and personal care industry…
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There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…
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In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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