How to Write for SEO
There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…
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Slip, Slop, Slap (How one of Australia’s all-time great ad campaigns slipped up)
In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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Subdirectories vs Subdomains in 2022
Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…
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How to Add a New User to Google Search Console
Google Search Console is a free service offered by Google that helps you and your SEO team to monitor issues related to your website’s presence in the search results. Your…
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How Do Search Engines Work?
When you open your search engine and enter a query, you’re not searching the entirety of the internet. You’re only searching what Google, or your other favourite search engine, has…
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The ultimate step-by-step guide to creating a killer content plan
Did you know that despite dedicating time and resources to creating a killer content strategy, 70% of marketers fail to turn that strategy into an actionable content plan? At its…
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9 Surefire Lead Generation Tips for Australian Home Builders
Competition within the Australian market for new home builders is fierce and with an increasing amount of consumer research now conducted online, well before ever coming into contact with your…
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8 Visual Cues that’ll Skyrocket your Content Engagement (and increase your sales)
From Apple’s clean lines to McDonald’s golden arches— good design will always lie in the heart of great communications. But what’s the difference between design that prompts action and that…
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Facebook’s ban on news content. What does it mean for Australian advertisers?
This morning Facebook announced that in response to Government legislation, Facebook would restrict the posting of news links and all posts from news pages within Australia. Why Did this happen?…
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18 Australian eCommerce Marketing Statistics [Updated]
Brand Loyalty is Falling: 56% of Australians are no longer loyal to brands For every 1 search on a retailer there are 3 searches on products Only 1/10 smartphone users…
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