In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Do loyalty programs improve loyalty?Can loyalty programs increase growth?What is the…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:What is the 95:5 rule for B2B brands?Why it should really…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Why is so much marketing literature focussed on B2CWhat does Jenni…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Why you don’t mess with social media influencers on social media.If…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The scary fact that 60% of digital advertising spend is spent…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Word of mouth is always seen as important, but why aren’t…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The impact of cognitive biases on purchasing decisionsWhat exactly are category…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:What job are we ‘hiring’ the products we purchase to perform?The…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Branding in the B2B space compared to B2CB2B brand strategy is…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The evolution of consumer buyer journey frameworksInitial consideration vs active evaluationThe…
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