In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Traditional Economic Theory vs Behavioural Economic TheoryBehavioural biases – the shortcuts…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:How price sensitivity & brand loyalty change during economic downturnsWhy the…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The conflict associated with brand design vs search engine optimisation when…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Dean Millson’s tried and tested method for creating memorable brand names.The…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The impact that perceptual cues have on advertising.How Australian brands such…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The three types of Company DNA types.How to discover your brand’s…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The dangers associated with re-branding using the example of Harvey World…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:the dangers of focussing too much on short marketing objectivesAre your…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The concept of zero-based budgetingHow should budgets be set?What is the…
Read More >
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The impact that understanding your brand can have on your organisational…
Read More >