FACEBOOK ADVERTISING AGENCY

Broadly speaking there are two main categories of agencies when it comes to Facebook marketing. Those who deal with Facebook page management (organic posting & audience engagement) and those who run advertising campaigns (paid promotional activity to meet a core business objective).

Organic posting can be a meaningful part of a brands marketing mix, particularly for large brands with a big customer base. However, in our experience it rarely drives direct sales or leads into a business.

Facebook advertising on the other hand provides a more targeted approach and while it can be used to engage an existing audience it often excels in generating direct leads & sales as well as building brand awareness within a brands target audience.

BizWisdom is a Facebook Advertising agency. We specialise in Facebook advertising solutions which are tailored to specific business outcomes, such as generating leads or growing sales.

More than 60% of the Australian population is active on Facebook which makes Facebook advertising one of the best and most efficient ways of reaching your audience.

Furthermore, Facebook provides a unique mix of visual and engaging ad formats, so it can be tailored to meet a wide variety of objectives.

Facebook advertising consists of four main components; your campaign objective, audience targeting, ad creative and advertising budget.

At BizWisdom we will work with you to understand the campaign objectives that are most meaningful to your business and tailor a Facebook advertising program that includes the right mix of targeting and advertising creative to achieve your objective within the budget that you set.

BizWisdom provides a fully managed service where the setup, management and optimisation of your Facebook advertising program are taken care of by our specialist team.

At BizWisdom our unique methodology has helped some of Australia’s most forward-thinking brands achieve sales results that were previously unheard of from Facebook advertising.

Facebook advertising is highly flexible and we have seen success in driving a wide range of business outcomes including brand awareness, lead generation & retail sales.

Because of this flexibility, we rank Facebook as one of the most effective digital channels for both top of funnel and bottom of funnel objectives.

You bet it can. In fact due to its high penetration within the Australian media landscape (more than 60% of Australian’s are active on Facebook) and high daily usage (Facebook users spend on average 58 minutes per day on the platform) Facebook tends to provide far greater reach of B2B decision-makers than alternative channels such as LinkedIn.

Whilst LinkedIn provides excellent targeting in terms of position and employer, the average LinkedIn user spends only 17 minutes on the platform per month and less than 18% of the Australian population are active on the platform.

It’s for this reason that we often recommend Facebook advertising for B2B lead generation ahead of or in conjunction with LinkedIn advertising.

In order to advertise on Facebook, you will need to pay an advertising budget (the amount that you wish to spend with Facebook) and a management fee (the amount that you pay an agency like BizWisdom to set up and manage your campaigns for you.)

How much this costs will depend on your own objectives, but typically our client’s total advertising budget (inclusive of both advertising spend and management fees) will be between $2,000-$30,000 per month.

Facebook advertising uses an auction-based pricing model. Your BizWisdom account manager will set up a bidding strategy for you based upon your objectives, the audiences you wish to reach and the locations where your audience resides.

When you work with BizWisdom we will invoice you for your advertising spend in advance based on these goals and objectives. Facebook will then charge our account periodically throughout the month. Because Facebook charges using a cost per action model, there can occasionally be unused advertising spend which is rolled into the next month or credited back to your account.

This is a very efficient way of charging for advertising because you only pay when someone actually views or engages with your ad.

According to Statista 98.5 per cent of Facebook’s global revenue is derived from advertising which is equivalent to some $69.7 billion US dollars per year in 2019 and has been increasing steadily by about $15b per year since 2015.

That’s a lot of ad revenue and pretty good evidence that smart advertising money is flowing towards Facebook.

BizWisdom offers a flexible approach to advertising creative. Most of our clients provide us with raw images and video files that we can repurpose to fit. However, we also work with clients who have in house creative teams or external creative agencies and occasionally we work with clients who require us to source creative elements ourselves.

Whichever way you would like us to work with you is fine. Our aim is to work in the way that is most beneficial to your business, whatever that may be.

All comments for your ads will appear in your page inbox. These comments are best handled by one of your customer service representatives, however, if you do not have anyone who deals with customer service we can work with you to find alternative solutions.

Organic Facebook posting has become increasingly less effective since 2012 when Facebook’s algorithm began reducing the organic reach for Facebook page posts. Currently, Facebook average organic reach for pages sits at around 2%.

While there are still some cases for organic posting on Facebook, typically it is not an effective medium for generating leads, sales or increasing brand awareness. It is for this reason that we do not provide organic posting services for our clients.

All of our Facebook marketing services are based around the development, optimisation and ongoing management of Facebook advertising programs for our clients.

Whilst we do provide our clients with complimentary Facebook marketing solutions such as Facebook page design, pixel implementation, analytics and reporting, catalogue set up and other similar services, these services are not offered as stand-alone products and are only available as part of an ongoing Facebook advertising package.

In order to advertise your business on Facebook and Instagram, we will need partner access to your Facebook page.

BizWisdom will provide real-time campaign reporting to you based upon the objectives that are most important to your business via the BizWisdom Analytics reporting platform.

Typically the main measures of success for our clients return on ad spend (ROAS), sales, cost per lead or quantity of leads. But there are countless other metrics that may be critical to the success of your unique Facebook advertising program.

The important thing is that we identify precisely what these metrics are ahead of time so that we ensure that your campaign performance is measured and optimised based upon the metrics that matter the most to your business.

BizWisdom clients typically outperform their competition and achieve consistent, meaningful and profitable results from their activity with our agency. However if for some reason you don’t get the results that you are looking for then you are free to cancel your services at any time according to the terms outlined within our terms & conditions.

BizWisdom does not hold our clients to long term, lock in arrangements that keep underperforming clients forced to pay for services that are not providing value to their organisation.

Never. BizWisdom provides transparent pricing. Our fees are invoiced separately and all advertising spends are reserved solely for the activation of your advertising with the channel or channels outlined within your advertising program.

You will be assigned a team to manage your campaign as soon as you engage our services. Your team will typically consist of an account manager, an account specialist and an account director who each play a different role in ensuring the success of your campaign. However, your unique team may differ depending on the makeup of your program and your specific requirements.

We will begin preparing your campaign within 24 hours of engagement and we typically go live in under a week, although times will of course vary depending on the complexity of your program and your own specific requirements.

We service clients across Australia, including Melbourne, Sydney, Brisbane, Adelaide, Hobart, Perth & The Northern Territory.